Services & Packages
A/ Brand Identity. The visual and behavioral imprint of the brand.
INCLUDES — Brand Personality, Visual Identity: Logo Design (Main & Secondary Logos), Color Palette, Typography/Typeface, Image Style, Brand Graphics, Brand Guidelines Book
RECOMMENDED FOR — Businesses that need support in defining their brand strategy or certain components of it, as well in designing a visual identity to reflect and complement their vision.
TIMING — 4-6 weeks
B/ Visual Identity. The visual imprint of the brand.
INCLUDES — Logo Design (Main & Secondary Logos), Color Palette, Typography/Typeface, Image Style, Brand Graphics, Visual Identity Guidelines Book
RECOMMENDED FOR — Businesses that already have a brand strategy defined and need a visual identity to reflect and complement their vision.
TIMING — 2-4 weeks
C/ Logo Design. The focal point of an identity system.
INCLUDES — Main & Secondary Logos, Color Palette, Logo Guidelines
RECOMMENDED FOR — Businesses that already have their brand strategy defined and just want to start off by designing a logo.
TIMING — 1-2 weeks
DISCOVERY & BRIEFING — We kick off with a discovery workshop based on a branding questionnaire which will help me understand essential information about the business from the stakeholder's perspective. After we have ourselves a comprehensive brief and clear next steps we move on to the brand strategy phase.
BRAND STRATEGY — Here I will dive deeper into target audiences, competition, define the brand personality, and set the creative concept for the visual identity. Before moving on to the drawing table we will validate the strategy together and make sure we are on the same page.
DESIGN PROPOSAL —Visual identity presentation including rationale, concept, and deliverables. Feedback and revisions are included in the following step, making sure that the final result is in line with your expectations.
FINAL DELIVERABLES — All the required deliverables, editable files, and source graphics that are part of the identity system will be provided together with the brand guideline, the best instrument to ensure that the visual platform is used at its potential.
This process is applicable for the brand identity package only. For the other two packages (Visual Identity and Logo Design) information about the brand strategy and other detailed analysis is provided by the client in the 1st step and considered in the design proposal phase. Final deliverables will be provided according to the package type.