Real Marketing Agency is a newly founded business in Iasi with a young team of open and creative professionals. They wanted to express both their creative and analytical side within one visual identity - not to make it too much of a creative agency nor an IT department, which was quite a challange giving the absence of one clear symbol to illustrate (though naming or otherwise).
Finally, the symbol was custom made, starting from one module of a simplified conversation bubble, developed using a pattern style grid and further on developed into a shortened version of their naming. The customized font was a last moment idea once we got to the development of their visual communication style and now, their creative applications revolve more around simple words, common expressions or catchy short conversational lines.
Creative Fields: Visual Identity, Typography
Client: Real Marketing Agency, 2020