Real Marketing Agency is a newly founded business in Iasi with a young team of open and creative professionals. They needed a visual identity to express both their creative and analytical side without appearing inclined to much in one extreme or the other.
It was quite a challenge giving the absence of one clear symbol to illustrate (through naming or otherwise). Finally, we went the traditional way. The symbol is custom made, starting from one module of a simplified conversation bubble, developed using a pattern style grid, and further on developed into a shortened version of their naming. The customized font was the last moment idea that helped shape their visual communication style. The creative applications revolve more around simple words, common expressions, or catchy short conversational lines.
Creative Fields: Visual Identity, Typography
Client: Real Marketing Agency, 2020