Real Marketing Agency
Visual Identity, 2020 — Identity Framework & Brand Collaterals
Real Marketing Agency gathers a team of young professionals in delivering end-to-end marketing strategies.
The logo design features a symbol derivated from one module of a simplified conversation bubble and was further developed as the starting point of a font grid.
The color palette features the color red and two shades of blue. Red will be predominantly in the visual communication as a way of expressing the "all eyes on me" narrative predominant in the marketing industry. The two shades of blue are here to balance with professional and formal presence in the same industry.
The creative applications revolve more around simple words, common expressions, or catchy short conversational lines.