Real Marketing Agency
Visual Identity & Guidelines, 2019
Real Marketing Agency gathers a team of young professionals in delivering end-to-end marketing strategies. The logo design features a symbol derivated from one module of a simplified conversation bubble and was further developed as the starting point of a font grid. The color palette features the color red and two shades of blue. Red will be predominantly in the visual communication as a way of expressing the "all eyes on me" narrative predominant in the marketing industry. The two shades of blue are here to balance a professional and formal presence in the same industry. The creative applications revolve more around simple words, common expressions, or catchy short conversational lines.