Fapte Verzi
Visual Identity & Guidelines, 2015
Fapte Verzi is an NGO focused on creating and commercializing "green" products made out of eco-friendly or recycled materials. The logo design represents a button with its threads waving around as a symbol for customization and the overall line of business. The orange threads become the starting point for the identity system, being used and modulated around marketing collateral. The main colors are green and orange and were chosen to represent two important values - the environmentally-conscious mission alongside the optimistic and energetic spirit of their social community.
