Dots  Milestones to Memories
Brand Identity, Brand Personality, Guidelines, 2021 

Dots is a business dedicated to newly formed families that rejoice in the process of pregnancy and want these memories to become tokens of happiness as regards their experience. The branding is feminine, warm, and a bit playful. As the tagline suggests, Dots is about milestones to memories - a playful wording that in the visual identity solutions, it was taken quite literally, by following different marks along a line path of motherhood or family life. The logo design is custom made and the imperfect, organic shape is meant to reflect the equally flawed learning process that every family goes through when welcoming a new member. 
Photo source: mydots
Back to Top