Brand Identity, 2021 — Identity Framework, Brand Collaterals & Personality

Dots is a business dedicated to newly formed families that rejoice in the process of pregnancy and want these memories to become tokens of happiness as regards their experience.
The branding is feminine, warm, and a bit playful. As the tagline summarises, Dots is about "milestones to memories" - a playful wording that in the visual identity solutions it was taken quite literally, by following different marks along a line path of motherhood or familyhood. The logo design is custom made and the imperfect, organic shape is meant to reflect the equally imperfect process of learning that every family goes through when welcoming a new member. 
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