Baia Mare's brand identity for the candidacy for the title of European Capital of Culture was one of the most exciting and complex projects I've worked on. The advertising & branding agency Argo was my creative nest at that moment and the one that provided the right context and guidance for this project to happen. After the development of the logo & symbol I've worked together with my senior colleague in art direction Lucian Lupu on developing all the candidacy materials.
The challenge was to combine the multitude of creative and cultural directions of the programme with the background of the city rooted in tradition and historic values. The final shape of the logo consisted of an intercalation of symbols representing culture, film, art and craft with the Dacian knot, another symbol, this time a reference for this part of Romania - Maramures County.
Creative Director: Ioan Dan Niculescu
Artistic Director: Vlad Tausance
Creative Fields: Visual Identity
Copyright: ARGO Creative Agency, 2015