Visual Identity, 2015 — Logo Design & Identity Framework
Baia Mare's brand identity for the candidacy for the title of European Capital of Culture developed together with the team at Argo Agency.
The challenge was to combine the multitude of creative and cultural directions of the program with the background of the city rooted in tradition and historical values. The final shape of the logo consisted of intercalation of symbols representing culture, film, art, and craft within the Dacian knot - a symbol chosen as a reference for this part of Romania - Maramures County.
Creative Director: Ioan Dan Niculescu
Senior Art Director: Lucian Lupu
Artistic Director: Vlad Tausance
Copyright: ARGO Creative Agency, 2015